GoldieBlox – disrupting the pink aisle

The folks at GoldieBlox are on a mission to make Science, Technology, Engineering and Math, fun and accessible for young girls. Inspiring the next generation of innovators. And shattering long-held stereotypes.

Do you ever feel frustrated that there are still so few women graduates of science, technology, engineering, and mathematics? Is it really such a wonder when early in a girl’s life, she is inundated with pretty, pink toys – toys that usually don’t encourage her to enter those fields. Enter GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses, teaching girls that science, engineering and math can be fun too— growing their potential to build the future — literally.

Founded by Debbie Sterling, a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. GoldieBlox, is an interactive book series + construction set starring Goldie, the kid inventor who loves to build. By ‘disrupting the pink aisle ‘and introducing girls to the joy of engineering at a young age, Debbie hopes to inspire a future generation of female engineers.

More about the video:

“This year, we wondered what we could do to showcase the amazing inventive power that girls have. So…we might have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption.

And we might have made it entirely out of toys.

And we might have rewritten the Beastie Boys’ “Girls” to be about girl power.

And we might have recorded an 8-year-old girl rapping it.

And by “might,” we mean we did.

Sabrina, Raven, Reese, and Brett built an incredible machine, far beyond our highest expectations. We think it’s a perfect encapsulation of the potential of every little girl, with a nice splash of the organized chaos that is the trademark of any good invention. We want everyone to see it and be inspired.

This holiday season, if your daughter’s asking for fairies, dolls, and princesses, consider adding GoldieBlox to the mix — so she can build something amazing, too.”

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