GoldieBlox - disrupting the pink aisle

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GoldieBlox – disrupting the pink aisle

Do you ever feel frustrated that there are still so few women graduates of science, technology, engineering, and mathematics? Is it really such a wonder when early in a girl’s life, she is inundated with pretty, pink toys – toys that usually don’t encourage her to enter those fields.

Enter GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses, teaching girls that engineering and science can be fun too— growing their potential to build the future — literally.

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