“Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.” (Amazon book review)
ABOUT THE VIDEO
Free Range wanted to create a visually compelling animation style to help communicate some of the core wisdom in Jonah Sachs’ book, “Winning the Story Wars.” This video, which explains and explores the concept of the ‘myth gap’ helps introduce the audience to ‘empowerment marketing.’ The approach, inspired by timeless mythology and shadow puppetry, brings a fascinating topic to life, and grabs the audience’s attention, making them a integral part of the adventure.