Winning the Story Wars – The Myth Gap

Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.” (Amazon book review)

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The Story of Bottled Water

The Story of Bottled Water, releasing March 22, 2010 on, employs the Story of Stuff style to tell the story of manufactured demand—how Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over seven minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to ‘take back the tap,’ not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

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The Story of Electronics

This 8 minute film, produced by Free Range Studios and hosted by Annie Leonard who brought us the Story of Stuff, takes on the electronics industry’s “design for the dump” mentality. It explores the impact of our high-tech, throw away society where products are designed to be replaced as quickly as possible and millions of tons of toxic electronic waste are created each year. CLICK HERE FOR more about the film, e-waste RECYCLING in SA and how you can TAKE ACTION.

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