Winning the Story Wars - The Myth Gap

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Winning the Story Wars – The Myth Gap

Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.” (Amazon book review)

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The Story of Bottled Water

The Story of Bottled Water, releasing March 22, 2010 on, employs the Story of Stuff style to tell the story of manufactured demand—how Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over seven minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to ‘take back the tap,’ not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

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The Story of Stuff – a Look at our Consumer Culture

A 20 minute, fast paced, fact-filled look at our consumer culture and its impact on the planet. A brilliant must watch film.

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The Story of Cosmetics

This fast paced seven-minute film, produced by Free Range Studios and hosted by Annie Leonard, examines the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. If you want to know WHAT IS REALLY IN THAT ‘HERBAL’ SHAMPOO? or where to find non toxic cosmetics Watch Now…

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The Story of Electronics

This 8 minute film, produced by Free Range Studios and hosted by Annie Leonard who brought us the Story of Stuff, takes on the electronics industry’s “design for the dump” mentality. It explores the impact of our high-tech, throw away society where products are designed to be replaced as quickly as possible and millions of tons of toxic electronic waste are created each year. CLICK HERE FOR more about the film, e-waste RECYCLING in SA and how you can TAKE ACTION.

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The Story of Cap and Trade

The Story of Cap & Trade is a fast-paced, fact-filled look at the leading climate solution being discussed at Copenhagen and on Capitol Hill. Host Annie Leonard introduces the energy traders and Wall Street financiers at the heart of this scheme and reveals the “devils in the details” in current cap and trade proposals: free permits to big polluters, fake offsets and distraction from what’s really required to tackle the climate crisis. If you’ve heard about Cap & Trade, but aren’t sure how it works (or who benefits), this is the film is for you.