BikeNYC Campaign #bikelikeanewyorker

@facebook, twitter, vimeo, flickr, pinterest

2_Relaxing_Hobby_14x48
6_Bike_Like_A_NewYorker_47-75x71
8_BUS-STOPS
9_Every_NewYorker_47-75x71
11_INDIVIDUAL_NOT_ALONE
12_CITY_THAT_RIDES

BikeNYC Campaign #bikelikeanewyorker

To celebrate the launch of BikeNYC.org and the development of Citi Bike NYC’s bike share system, Transportation Alternatives together with marketing gurus Mother New York created the dramatic  print and outdoor campaign Bike Like a New Yorker.  The campaign calls attention to cyclists in the city with print ads and billboards posted throughout publications and around town, encouraging more New Yorkers to choose a bicycle for everyday use.

Read more…

Winning the Story Wars – The Myth Gap

Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.” (Amazon book review)

Read more…