To celebrate the launch of BikeNYC.org and the development of Citi Bike NYC’s bike share system, Transportation Alternatives together with marketing gurus Mother New York created the dramatic print and outdoor campaign Bike Like a New Yorker. The campaign calls attention to cyclists in the city with print ads and billboards posted throughout publications and around town, encouraging more New Yorkers to choose a bicycle for everyday use.
All posts tagged advertising
“Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.” (Amazon book review)