Shove - How design can nudge social behaviour and boost the economy

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Shove – How design can nudge social behaviour and boost the economy

In this video David Kester (chief executive of the UK’s Design Council), explores ways that design can help nudge social behaviour and boost the economy. Kester talks specifically about design interventions that positively influence healthcare issues and social issues, such as alcohol abuse. He promotes a new design-led approach that turn social challenges into economic opportunities.

 

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