How do you get people to change their behavior for the better? Well, the guys at Fun Theory have the solution – they make it fun!
This video, shows one of their projects at Odenplan Stockholm, where they used the Fun Theory to encourage more people to take the stairs instead of the escalator – seriously – check out the results.
“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.
”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here”