Beyond the Hour – Earth Hour 2010

Date: 2010

Client: WWF SA

A new film from Wildfire! Each year thousands of cities across the world take part in Earth Hour – turning their lights for one hour- creating a powerful visual message that calls on world leaders to take action against climate change. In Cape Town, the WWF held their Earth Hour event on a rooftop in Greenpoint, with dramatic views of the city centre and Table mountain creating the perfect backdrop as the city went dark (well almost!).

This year Morné du Plessis, WWF CEO, urged individuals, business and organizations to take Earth Hour well beyond the hour by saving energy and reducing their carbon emissions throughout the year.

Music by Jesse Clegg