To celebrate the launch of BikeNYC.org and the development of Citi Bike NYC’s bike share system, Transportation Alternatives together with marketing gurus Mother New York created the dramatic print and outdoor campaign Bike Like a New Yorker.
The campaign calls attention to cyclists in the city with print ads and billboards posted throughout publications and around town, encouraging more New Yorkers to choose a bicycle for everyday use.
The campaign also promotes BikeNYC.org as a go-to-source to connect with the world of bicycling in New York City.
Looking for a Local Cycling Campaign? Visit bicyclecapetowm.org– the hub of urban bicycle culture in the Mother City.