A while back I got interested in gamification (or use of game mechanics or game dynamics) as a way of driving participation and engagement in projects and campaigns. There are many great examples that show how the use of gamification can generate positive change, from encouraging people to recycle or engage with their communities.
However there is also a lurking dark side to gamification as people become more and more reliant on technology to run their lives, and nothing puts it as clearly as this film. Created by Eran May-raz and Daniel Lazo, Sight takes us into a wild, dark future where gamification has taken over every aspect of society from cooking food to dating!
