The Great Food Hoodwink

@facebook, twitter, vimeo, flickr, pinterest

The Great Food Hoodwink

Justin Bonello (cook, traveller and presenter and producer of international hit television series Cooked and Getaway To Africa) is passionate about revealing the truth about what we eat… “I want to put the average Joe (that’s you and me) in the loop with regards to our food. I don’t care where you shop or who you support, whether you’re a meat eater or a vegetarian, as long as you just ask the question: “Where does my food come from and what’s in it?”

ABOUT THE FILM

Do you know what you’re eating? What’s in your food? How it was produced? Your impact on the environment? Do you really?

Up until recently, like most people on the planet, I thought I knew the answers to all these questions. Turns out, I didn’t have a clue. And don’t think I had a sudden epiphany! It was only while filming Cooked 5 (the series where I went to our food production facilities and farms) that I came to the realisation that I had lost the connection I once had with my food.

Strange thing for a so-called foodie to say, but I say it openly and honestly. And this got me thinking if I (the so-called foodie) didn’t know where my food came from, what were the chances that you knew?

And so, The Great Food Hoodwink was born.

I want to put the average Joe (that’s you and me) in the loop with regards to our food. I don’t care where you shop or who you support, whether you’re a meat eater or a vegetarian, as long as you just ask the question: “Where does my food come from and what’s in it?”

If you want the truth, watch this video and share it with your friends.

More about Justin Bonello

Cook, traveller and lover of life Justin Bonello has done the very thing we all dream of – taking the things he cares most deeply about and making his world revolve around them.

As a presenter and producer of international hit television series Cooked, Getaway To Africa and Exploring The Vine, Justin has combined his three favourite things – Southern Africa, food and friends – into his daily work…if you can call it that.

“Find something you love and you’ll never have to work a day again in your life” is how the saying goes. It may sound like all fun and games, and it sure beats sitting in an office from 9 to 5 but with great power comes great responsibility. As his own boss Justin likes that he has no one to report to, but as the boss at Cooked In Africa film production company he says every day is scary. Just as scary as encountering crocodiles and sharks in the Zambezi River, or an emergency plane landing in Mozambique.

Leave a Reply